Launching the home of Ausgrid's first ever podcast series - Wired For Good
We’re proud to partner with Ausgrid on this innovative initiative and support the key discussions that will guide Australia toward a more sustainable future.
The brief
In repositioning their brand, Ausgrid are delivering key initiatives to lead the conversation in how we can all work together to shape a sustainable and reliable energy future. As part of this strategic roll-out, Aceik were asked to collaborate on a new website as the home of the Wired For Good podcast series.
Ausgrid were looking for a simple but engaging digital execution that would support this exciting new brand initiative.
SECTOR
- Energy
Services
- Brand Strategy
- UX/UI Design
- Headless Development
- Delivery & Support
Tech stack
- Sitecore XM 10.3
- Sitecore SXA Headless
- Next.js
- Sitecore Managed Cloud
The Challenge
The project needed to deliver a simple but sophisticated microsite on a fixed budget and short turnaround to be presented at Ausgrid’s first ever Good Grid Summit.
The Way Forward
Design & UX: In a 10-day design sprint, we quickly moved from concepts to final designs. Using Framer for prototyping, we tested micro animations and effects to enhance the user experience.
Technical: Built on Sitecore XM 10.3 with SXA Headless and Next.js, the microsite leveraged our foundation accelerator for flexibility, scalability, and seamless content authoring—ensuring high performance and future adaptability for digital campaigns.
Delivery: Given the quick turnaround, it was important to have more frequent but concise showcases - daily during the design phase moving to regular deployments during the development phase. Alongside this, we also set up direct communications with Microsoft Teams to effectively minimise and remove blockers.
Impact
This project redefined how Ausgrid uses their Sitecore stack, extending beyond corporate sites to power smaller, high-impact campaign microsites.
At launch, the Good Grid Summit saw an 85% conversion rate, with attendees scanning the QR code to visit the Wired for Good site—driving strong engagement.
Thank you
Thank you to the Ausgrid project team for allowing us the opportunity to partner with you in bringing the Wired For Good microsite to life!
