Sitecore – Say Hello to the Composable Future

Customer context

Thanks to the Uber and Amazon’s of the world, our customers expect fast, frictionless, and flawless experiences. All commercial businesses are under this increasing pressure to transform the experience they can offer. Very few brands can fully meet their customers expectation. This creates an opportunity for businesses that can ‘get it right’. To get it right, transformation is required across 3 dimensions – people, technology, and strategy.

Enter 'composable' – an approach that addresses the technology and strategy elements in a significant way. A composable approach enables you to adjust your technology in a fast and flexible way. The Gartner quote doing the rounds indicates that those with a composable strategy can expect an 80% faster speed to market for new features. A composable strategy also allows the flexibility to pick and choose the combination of solutions that are right for the unique characteristics of each business.

Composable strategy

Dave O’Flanagan, Sitecore’s Chief Product Officer, spoke in some detail on Sitecore’s composable strategy. He acknowledged the challenge of keeping up with Sitecore over the last little while as it has expanded the breadth of its product offering. Sitecore itself has also struggled at times to effectively communicate its strategy.

The big idea is that Sitecore has built its composable DXP as a broad suite of capabilities based on a combination of product acquisitions and new product development. The acquisition strategy was to build a differentiated composable proposition based on products that were ‘born composable’, like Boxever. Essentially, Sitecore’s current composable DXP is an unbundling and expansion of its previous all-in-one platform approach. Sitecore is now pretty bought in to composable – it bought 4 companies to prove it!

According to Dave, Sitecore is committed to delivering composable products that can work standalone, or, operate as friendly-neighbours in a mixed technology and vendor ecosystem. The aspiration is that each product can compete for best-of-breed in its each product category, as well as work very well together as an integrated stack. The reality is that few businesses are faced with a martech greenfield, and so Sitecore is positioning itself to be able to offer options to all.

New solution deep dive

It’s not all composable though. Sitecore continues to invest in its all-in-one XP platform. Release planning for version 10.4 is underway. Dave reiterated that this platform offering remains part of Sitecore’s strategy for similar reasons to the above, as it provides an alternative offering for customers that can’t go composable. For example, there are industries and geographies that cannot at this point utilise a public cloud offering.

In the spirit of keeping things simple, Sitecore has simplified its composable offering into 3 clouds: Content, Engagement and Commerce. You can read more about that here. Sitecore’s ambition in this space is to be the #1 leader in content, and a disruptor in engagement and commerce clouds.

A focus on content products remains the core and centre of Sitecore. Sitecore intends to continue to be best known for its market-leading CMS, but also wants to offer comprehensive end-to-end content products. Content experience is the customer experience, after all. 3 of the 4 new product announcements related to the Content cloud offering.

XM Cloud

• Flagship enterprise headless CMS product rearchitected for the cloud.
• This will be the core thrust of Sitecore’s GTM. Examples were referenced of complete implementations in 6 weeks.
• The product is at 90% feature parity with XM.
• The advantages of cloud are well-known but the big one worth repeating is that upgrades just happen.
• Comes with embedded personalisation and real-time analytics built in. These features utilise IP from the composable Personalize & CDP (Boxever) products. Here’s the good news: to upgrade from the lightweight built-in XM Cloud personalisation and analytics features, it is just a ‘click of a button’ to export and activate in Sitecore CDP & Personalize.
• Completely new UI focussed on developer and marketer productivity
• All the ease-of-use of some of the best-of-breed SME tools in an enterprise product, including the ability to visually build components in a drag-and-drop interface to assemble into pages and sites.
• There are also DevOps improvements through tooling and APIs baked into XM Cloud to optimise developer productivity.

Content Hub One

• This is a new product build of a headless CMS
• Features simple functionality for content authoring, modelling, and delivery.
• Fundamentally different from full enterprise CMS, and much simpler than anything Sitecore has done before
• Built on capabilities of Content Hub engine, with simple interface and API options.
• Really simple content authoring focussing on developer productivity, all content delivered by APIs.
• Part of Content Hub family, with an easy upgrade path to a full Content Hub suite with enterprise capability

Sitecore Search

• New content search product, built using the technology of Sitecore Discover
• Incorporates predictive real-time AI
• Provides tooling for marketers to boost, tailor results, tune etc.
• Can index content on any number of sites and federate results into a single search interface.
• Another product that is easy and quick to implement.
• This is a critical new offering for Sitecore
• Commerce and Content search will remain as separate products for the next 9 months or so, but are on a pathway to being more integrated and unified

Connect

• Part of engagement cloud
• Integrate products in no/low code environment
• Comes with thousands of connectors e.g., Salesforce, Marketo
• Addresses the additional integration cost that comes with a composable approach
• Acquisition of a market leader in iPaaS solutions
• Note the intention is Connect would not be required for integration between Sitecore products, as this should be enabled OOTB. However, there are some limited use cases where Connect could work within a Sitecore ecosystem as well

Future direction

A few final notes on where Sitecore is going. Sitecore’s key product investment areas are in improving product performance, cost-effectiveness, and privacy and security.

The composable DXP strategy will require strategic decisions about where to unify and integrate their products where it adds value, whilst maintaining a commitment to an overarching composable approach. A good example of this is the introduction of a unified tracking capability via a single script for all Sitecore products.

There are initial steps underway to re-architect Sitecore Forms into a headless cloud offering

Sitecore pricing model has been redefined, but not made public yet. The model should feature more usage-based pricing bundled into tiers. More information to come.