Last week, Aceik and Sitecore brought together 16 digital experts from around Australia to discuss digital transformation – the trends, challenges and risks facing a new project in 2021. And it wouldn’t be a robust discussion without a wine tasting – kindly delivered by SocialTable and Price’s Wines.
Our moderator introduced two topics then guests were divided into groups of 6 to discuss. Upon return to the main track, guests then shared their unique discussion. And today, we wanted to share the key highlights.
Question 1
What are the biggest factors you think will influence investment and digital transformation over the next 12 months?
- Customer-driven service channel
- Being reactive to competitor demand
- We’re not competing with competitors anymore, we’re competing with the most recent best experience the customer has had, and that’s the new benchmark
- Depending on which industry the impact of COVID-19 varied (ie retail saw loads of money move into their ecommerce stores)
- COVID-19 made getting sign-off easier on digital projects. Because digital was pretty much the only active channel
- Increased emphasis on ROI now
- Public sector using data in marketing campaigns
- Coming out of COVID-19 lockdowns might be the perfect time to be disruptive
Question 2
What do you think are the biggest risks or pain points that companies aren’t aware of when embarking on a digital transformation project.
- Budget 😊
- Ensuring exec team is along on the journey
- Lack of understanding of what digital transformation means
- Finding the right agency to work with and trust
- Exec team churn.
- Getting staff buy in early
- Ongoing costs of systems implementations not considered
- Silo’d environments
- Staff can be resistant
- Defining success criteria
- Lack of a clear project leader
- Failing to train!
It was a fantastic event and we really appreciate the open sharing amongst the group!
