Aceik & Sitecore’s Digital Wine-Down

Last week, Aceik and Sitecore brought together 16 digital experts from around Australia to discuss digital transformation – the trends, challenges and risks facing a new project in 2021. And it wouldn’t be a robust discussion without a wine tasting – kindly delivered by SocialTable and Price’s Wines.

Our moderator introduced two topics then guests were divided into groups of 6 to discuss. Upon return to the main track, guests then shared their unique discussion. And today, we wanted to share the key highlights.

Question 1

What are the biggest factors you think will influence investment and digital transformation over the next 12 months?

  • Customer-driven service channel
  • Being reactive to competitor demand
  • We’re not competing with competitors anymore, we’re competing with the most recent best experience the customer has had, and that’s the new benchmark
  • Depending on which industry the impact of COVID-19 varied (ie retail saw loads of money move into their ecommerce stores)
  • COVID-19 made getting sign-off easier on digital projects. Because digital was pretty much the only active channel
  • Increased emphasis on ROI now
  • Public sector using data in marketing campaigns
  • Coming out of COVID-19 lockdowns might be the perfect time to be disruptive

Question 2

What do you think are the biggest risks or pain points that companies aren’t aware of when embarking on a digital transformation project.

  • Budget 😊
  • Ensuring exec team is along on the journey
  • Lack of understanding of what digital transformation means
  • Finding the right agency to work with and trust
  • Exec team churn.
  • Getting staff buy in early
  • Ongoing costs of systems implementations not considered
  • Silo’d environments
  • Staff can be resistant
  • Defining success criteria
  • Lack of a clear project leader
  • Failing to train!

It was a fantastic event and we really appreciate the open sharing amongst the group!

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